AI
Where AI actually helps a business
A practical way to separate valuable applications from fashionable ones.
Planned editorialInsights
Thinking before technology.
A developing editorial programme about product decisions, useful AI and the work that should happen before development begins.
Editorial directions
These topics are planned directions, not fabricated published articles. Full articles will appear here as they are researched and written.
AI
When not to use AI
Sometimes a clearer process or conventional system is the more intelligent choice.
Planned editorialProduct
What to decide before building an app
The questions that shape a useful mobile product before a screen is designed.
Planned editorialSoftware
Custom software vs existing software
Where configuration ends and purpose-built software begins to make sense.
Planned editorialStrategy
How to validate a product idea
Reduce uncertainty by testing the riskiest assumptions first.
Planned editorialProduct
How to scope an MVP
A minimum viable product should create a complete learning loop—not a collection of partial features.
Planned editorial